Performance Marketing
Every click tracked. Every campaign built to profit.
We plan, launch and optimise paid campaigns across Google, Meta, LinkedIn and YouTube — with airtight conversion tracking, relentless creative testing and transparent reporting on what each rupee and dollar brings back.
- Free ad account audit
- You own every ad account
- Weekly optimisation
- Live ROAS dashboard
Campaign performance
Last 30 days · all channels
ROAS
4.6×
+38%
Revenue
$1,572k
+52%
CPA
$18.40
−41%
Conversions
2,380
+64%
illustrative example
paid media
Our performance marketing services
Paid search, paid social and video — planned, tracked and optimised to hit your target cost per customer.
Google Ads
Search, Performance Max and Shopping campaigns that capture people ready to buy.
- Search & PMax
- Shopping & Merchant Center
- Negative keyword mining
Meta Ads (Facebook & Instagram)
Creative-led campaigns that find new customers and bring past visitors back.
- Advantage+ campaigns
- Lookalike & interest audiences
- Dynamic product ads
LinkedIn Ads
Reach decision-makers by job title, company and industry for B2B pipeline.
- Lead Gen Forms
- Account-based targeting
- Thought-leader ads
YouTube & video ads
Video campaigns that build awareness cheaply and feed your retargeting audiences.
- In-stream & Shorts ads
- Demand Gen campaigns
- Video creative testing
Remarketing
Win back visitors who didn't convert with timely, relevant ads across every network.
- Cart & lead recovery
- Sequential messaging
- Frequency control
Creative & A/B testing
A steady pipeline of new ad creatives and landing-page tests to beat fatigue.
- Static, video & UGC ads
- Hook & offer testing
- Landing page experiments
Tracking & attribution
Accurate data first: every lead, call and sale tracked back to the campaign.
- GA4 & Tag Manager
- Meta Conversions API
- Offline & call tracking
E-commerce ads
Feed-optimised Shopping and catalogue campaigns tuned for profitable ROAS.
- Product feed optimisation
- Margin-based bidding
- Seasonal scaling
ad channels
The right channel for every job
We pick channels by what they do best — capturing intent, creating demand or reaching decision-makers — then fund what pays back.
- Capture intent
Google Ads
Search, Shopping & Performance Max
- Create demand
Meta
Facebook & Instagram ads
- B2B pipeline
LinkedIn
Lead Gen Forms & ABM
- Build awareness
YouTube
In-stream, Shorts & Demand Gen
- Extra reach
Microsoft Ads
Bing search network
- Marketplace sales
Amazon Ads
Sponsored products & brands
full-funnel strategy
Ads for every stage of the buying journey
Most accounts only chase the bottom of the funnel. We feed it from the top so there are always new people ready to convert.
Top of funnel
Awareness
Reach new people who match your ideal customer.
- Channels
- YouTube · Meta · Display
- We optimise
- CPM · reach · video views
Middle of funnel
Consideration
Turn interest into visits, sign-ups and engaged prospects.
- Channels
- Meta · LinkedIn · Search
- We optimise
- CTR · cost per visit · engagement
Bottom of funnel
Conversion
Close the sale or lead with intent-driven and remarketing ads.
- Channels
- Search · Shopping · Remarketing
- We optimise
- CPA · conversion rate · ROAS
how we optimise
Launch. Test. Measure. Scale. Repeat.
Paid media rewards whoever learns fastest. Our weekly loop keeps your cost per result falling month after month.
- 1
Launch
Structured campaigns with clean tracking and clear goals.
- 2
Test
New creatives, audiences and offers every week.
- 3
Measure
Read results against CPA and ROAS targets — not clicks.
- 4
Scale
Move budget to winners, cut what doesn't pay.
metrics that matter
We report on profit, not clicks
Every report leads with the numbers that hit your bottom line — explained in plain language.
- ROASReturn on ad spend
- Revenue generated for every unit spent on ads.
- CPACost per acquisition
- What it costs to win one lead or customer.
- CTRClick-through rate
- How compelling your ad is to the people who see it.
- CVRConversion rate
- The share of visitors who take the action you want.
- CACCustomer acquisition cost
- Total marketing cost to acquire a paying customer.
- LTVLifetime value
- Revenue a customer brings over the whole relationship.
our process
How we launch and scale your ads
Tracking first, then campaigns — so every decision is based on real numbers.
- 01
Audit & goals
Review accounts, tracking and past results; agree target CPA and ROAS.
- 02
Tracking setup
GA4, Tag Manager, pixels and Conversions API configured and verified.
- 03
Strategy & creative
Channel mix, audiences, offers and the first wave of ad creatives.
- 04
Launch
Campaigns go live with daily monitoring through the learning phase.
- 05
Optimise weekly
Bids, budgets, keywords, audiences and creatives refined every week.
- 06
Report & scale
Monthly results review and a plan to scale what's profitable.
the difference
Snowdox vs. a typical ads agency
An honest look at what you get — and what you usually don't.
| Feature | Snowdox | Typical agency |
|---|---|---|
| You own all ad accounts & data | Yes | Sometimes |
| Conversion tracking set up properly | Yes | Rarely |
| Weekly optimisation | Yes | Monthly |
| New ad creatives every month | Yes | No |
| Reports on ROAS & CPA | Yes | Clicks & impressions |
| No lock-in contracts | Yes | No |
why it matters
Built to make your ad spend work harder
Tracking first
We fix measurement before spending a cent, so every decision is based on real data.
Always testing
Weekly creative and audience tests keep performance climbing and ads fresh.
Budget that works
Spend flows to the campaigns that pay back — and you see exactly where it goes.
tools & technologies
Ad platforms & tracking tools
- Google Ads
- Meta
- LinkedIn
- YouTube
- Microsoft Ads
- Amazon Ads
- Google Analytics
- Tag Manager
- Marketing Platform
- Hotjar
- Looker Studio
- HubSpot
- Semrush
- Zapier
industries
Industries we serve
Deep experience across sectors — we learn your domain fast and speak your customers' language.
- SaaS & Tech
- Fintech
- E-commerce & D2C
- Healthcare
- Education
- Real Estate
- Logistics
- Hospitality & Travel
faq
Performance marketing FAQs
Can't find what you're looking for? Ask us anything — a human replies.
keep exploring
Pairs well with
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Let's build something impossible to ignore.
Tell us where you want to go. We'll reply within one business day with a plan, a timeline and honest advice — even if we're not the right fit.